The Founder’s First Words!

“Soft didn’t mean weak. It meant I finally chose me.”

— Anah Brooks, Founder of ABCO

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I didn’t start ABCO just to sell bundles. I started it because I was tired of surviving.

I was tired of looking strong, holding everyone together, being the go-to girl, the provider, the healer… but never the one who was poured into. I was a mom, a partner, a fighter, and a businesswoman. I had survived three abdominal surgeries, battled anxiety and depression, and held myself together through it all—because I thought that’s what strength looked like.

But strength without softness will break you.

So I started choosing differently. I chose luxury. I chose peace. I chose slow mornings, soft glam, steady income, and spaces where I didn’t have to overgive to belong. I chose to build ABCO—not just as a beauty brand, but as a safe place for women like me to remember that softness is strength, and beauty can build your entire life.

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✨ ABCO Was Built for the Girl Who:

• Takes care of everyone but forgets herself

• Craves luxury but also needs legacy

• Wants to look good, feel good, and own her own income

• Has big dreams but no blueprint

• Is ready to live the soft life—but doesn’t know where to start

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Through ABCO Essentials, I create premium beauty products—raw and virgin bundles, wigs, lashes—so women can feel beautiful and confident every single day. Through Spoiled Hustlers University, I give women the financial tools, mindset shifts, and lifestyle game plans they need to walk in their soft, smart, and successful season.

This is deeper than hair. It’s about identity. Legacy. And luxury you don’t have to earn through struggle.

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💼 My Promise to You:

ABCO will always be a brand where beauty and brilliance meet. Where hustle and softness coexist. Where you can show up polished, paid, and protected.

I didn’t just choose this life. I created it.

And if you’re reading this—you can too.

With love, softness, and strategy,

Anah Brooks

Founder of ABCO Essentials

Soft Life Strategist | Mother | Millionaire In Progress